Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Dinçer Atlı

Living Brands

Constantinos Pantidos

Intuitive Marketing

Steve Genco

Friction

Roger Dooley

Designing Luxury Brands

Diana Derval

Famous Faces Decoded: A Guidebook for Reading Others

Dan Hill

The Choice Factory

Richard Shotton

The Persuasion Code

Christophe Morin and Patrick Renvoise

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement

Joana Coutinho de Sousa

Consumer Neuroscience

Moran Cerf & Manuel Garcia-Garcia

The Market Research Revolution

Paul Dovas et. al.

Neuromarketing Armoury

Hedda Martina Šola

Neuro Design

Darren Bridger

Ethics and Neuromarketing

Andrew R. Thomas et al.

Pre-suasion

Robert Cialdini

Neuromarketing Essentials: What Every Marketer Needs To Know

Peter Steidl

Brand Vision Archetypes

Peter Steidl & Kim Boehm

Shopper Marketing Neuromarketing Strategies to Win the Battle at the Shelf

Carl MacInnes & Peter Steidl

The Brain. The Story of You

David Eagleman

Decoding the Irrational Consumer

Darren Bridger

Introduction to Neuromarketing & Consumer Neuroscience

Thomas Ramsøy

Social: Why Our Brains are Wired to Connect

Matthew Lieberman

Unconscious Branding

Douglas Van Praet

Neuromarketing for Dummies

Steve Genco et al.

Decoded – The Science Behind Why We Buy

Phil Barden

Seducing the Subconcious: The Psychology of Emotional Influence in Advertising

Robert Heath

Thinking Fast & Slow

Daniel Kahneman

Brainfluence

Roger Dooley

The Upside of Irrationality

Dan Ariely

Neuromarketing, Exploring the Brain of the Consumer

Leon Zurawicki

Predictably Irrational

Dan Ariely

Habit: The 95% of Behavior Marketers Ignore

Neale Martin

Influence

Robert Cialdini

Buyology

Martin Lindstrom

Nöropazarlama

Hasan Gedik, Hayrullah Kesek

Gerçeği Algıla

Yener Girişken

Blindsight

Matt Johnson